Backlinks are the links that your website receives from other high authority, third-party websites. While there are over 200 methods in ensuring proper SEO, creating backlinks is one of the principal factors that pave the way for your website’s higher rankings. When Google crawls your website, it, in particular, looks for your website’s backlinks toContinue reading “SEO 2020: How To Create Effective Backlinks?”
Category Archives: Uncategorized
The Rules of Link Building – Best of Whiteboard Friday
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Video Transcription Happy Friday, Moz fans! Welcome to another edition ofContinue reading “The Rules of Link Building – Best of Whiteboard Friday”
Three Steps to a Better-Performing About Page
Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effortContinue reading “Three Steps to a Better-Performing About Page”
3 Techniques For Generating Leads For B2B Digital Funnel
Lead generation is one of the most important activities for both marketing and sales. While the definition of a “lead” may vary from business to business, generally, a “lead” is defined as a customer’s consent to be contacted. In other words, a “lead” is an interest in sales outreach. This lead can be a requestedContinue reading “3 Techniques For Generating Leads For B2B Digital Funnel”
SEO For Travel Agency Post COVID-19 | DigitalOye
SEO as an online marketing strategy involves best practices that are universally applicable and a slew of SEO strategies that you should employ depending on your niche area, customer expectations, and competition. The travel industry, in particular, is exceptionally competitive, featuring some of the most prominent players with varied flights, accommodation, and other countless nicheContinue reading “SEO For Travel Agency Post COVID-19 | DigitalOye”
Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?
We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly.Continue reading “Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?”
SCHEMA MARKUP: WHAT, WHY, AND WHEREFORE
Schema markup. What is it? Where did it come from? And do you need it?To address that last question first, let’s put it this way:Do you run an ecommerce website? You need it.Does your content focus strictly on delivering content? Yup, you still need it.Have a cooking website that uses a lot of videos? Oh, youContinue reading “SCHEMA MARKUP: WHAT, WHY, AND WHEREFORE”
My First Blog Post
Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”
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